Rebelstork, a company based in New York City that focuses on reselling baby gear, has raised $18 million in Series A funding. The round was led by Maveron Ventures, with additional support from Serena Ventures, Marcy Venture Partners, and existing investor Golden Ventures. This new funding will help Rebelstork grow its business and improve its technology.

What Does Rebelstork Do?

Rebelstork is a marketplace for reselling baby gear that has been returned to stores or is overstocked. The company gives new life to baby products by reselling them at lower prices, making it a great choice for families who want to save money and reduce waste. By keeping these items out of landfills, Rebelstork also offers an environmentally friendly way to shop for baby gear.

The company works with more than 2,500 brands across 45 categories, including popular baby brands like Million Dollar Baby, BabyBjörn, 4moms, and Ergobaby. Rebelstork is also partnered with large retailers like Target.

How Does It Work?

Rebelstork has created its own special technology to manage the resale of baby products. Every item they sell gets a unique identifier, so it’s easy to track. Before anything is sold, it goes through a strict quality check process called the “Rebby Pinky Promise”. This ensures that all items are safe and in good condition before they are resold. This system helps Rebelstork build trust with their customers and supply partners.

By offering this service, Rebelstork provides brands and retailers with a way to make money from returned or extra products that would otherwise be wasted. This solution also helps companies deal with their excess inventory while promoting sustainability.

Why Did Rebelstork Raise $18 Million?

Rebelstork plans to use the $18 million to continue developing its technology platform. This platform helps the company manage returned and overstocked baby products, making it easier to resell them to customers. The new funding will also help Rebelstork expand its services and reach more customers.

The company wants to grow its impact by offering more baby gear at affordable prices, while also helping reduce waste. With the new funding, Rebelstork can improve its processes and work with more brands and retailers.

A Growing Business

Since its launch in 2020, Emily Hosie, the Founder and CEO of Rebelstork, has focused on building a marketplace that combines technology with sustainability. Rebelstork has quickly grown into a popular platform for families looking to buy baby gear at lower prices. By reselling items that would otherwise be thrown away, Rebelstork provides a great option for eco-conscious shoppers.

Looking Forward

With new funding and a strong focus on sustainability, Rebelstork is set to continue growing. The company’s goal is to help families save money on baby gear while also reducing the amount of waste going to landfills. By working with top brands and retailers, Rebelstork is becoming a key player in the baby gear market.

As Rebelstork expands, more families will have access to affordable, high-quality baby products that are both budget-friendly and good for the planet.