Infibeam Avenues Set to Launch RediffPay, Joining UPI Market
Infibeam Avenues Limited is set to launch a new payment app, RediffPay, which will place the company in direct competition with popular platforms like PhonePe, Google Pay, Paytm, and MobiKwik. Sources told Entrackr that this move will mark Infibeam Avenues’ entry into the growing Unified Payments Interface (UPI) market. Infibeam’s Acquisition of Rediff.com Last month, Infibeam Avenues acquired a 54% stake in Rediff.com India. This acquisition highlights Infibeam’s strategy to transform Rediff.com into a consumer-facing digital financial services platform. Rediff.com, an established name in the digital space, will serve as the foundation for RediffPay’s launch. The relaunch of Rediff.com will